Just Tasteless. Just Play Golf

Have you seen Tiger Woods' latest ad featuring his dead father's voice?
Did Ari Fleischer, Tiger's "crisis p.r. guru," approve this?

Adweek, the industry trade, calls it "embarrasing."
http://adweek.blogs.com/adfreak/2010/04/nike-unveils-embarrassing-new-woods-spot.html

TIME: Nike, Tiger Woods and the Saddest Ad of All Time
http://tunedin.blogs.time.com/2010/04/08/nike-tiger-woods-and-the-saddest-ad-of-all-time/#ixzz0kc39UVhp

Washington Post: Nike's Tiger Woods ad takes shame to another level
http://www.washingtonpost.com/wp-dyn/content/article/2010/04/08/AR2010040805309.html

Seattle Post Intelligencer: Tiger: Drop the swoosh and zip it
http://www.seattlepi.com/thiel/418167_thiel09.html

Need crisis p.r. help? Go Over The Moon (www.overthemoonpr.com)