How Rolling Stone Won The News Cycle and Then Lost The Story

Interesting insights on this link.

Rolling Stone magazine had the scoop of the week: an interview with General Stanley McChrystal in Afghanistan who made critical remarks about the Commander-in-Chief. Yet the magazine played by old media rules and, instead of being out in front on this story, Rolling Stone played "Follow the Leader" on its own story.

http://tpmlivewire.talkingpointsmemo.com/2010/06/how-rolling-stone-won-the-news-cycle-and-lost-the-story.php

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Will World Cup 2010 give the MLS a PR boost?

Will World Cup 2010 give boost the popularity of soccer, and the MLS, in the United States?

http://www.foxnews.com/sports/2010/06/10/soccer-fans-hope-england-world-cup-match-boost-sports-popularity-america/?test=faces

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BP's once exemplary reputation now floating away

BP's once exemplary reputation now floating away
http://adage.com/article?article_id=143663

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www.overthemoonpr.com

Just Tasteless. Just Play Golf

Have you seen Tiger Woods' latest ad featuring his dead father's voice?
Did Ari Fleischer, Tiger's "crisis p.r. guru," approve this?

Adweek, the industry trade, calls it "embarrasing."
http://adweek.blogs.com/adfreak/2010/04/nike-unveils-embarrassing-new-woods-spot.html

TIME: Nike, Tiger Woods and the Saddest Ad of All Time
http://tunedin.blogs.time.com/2010/04/08/nike-tiger-woods-and-the-saddest-ad-of-all-time/#ixzz0kc39UVhp

Washington Post: Nike's Tiger Woods ad takes shame to another level
http://www.washingtonpost.com/wp-dyn/content/article/2010/04/08/AR2010040805309.html

Seattle Post Intelligencer: Tiger: Drop the swoosh and zip it
http://www.seattlepi.com/thiel/418167_thiel09.html

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5 Myths About Public Relations

Great piece about what Public Relations can/cannot do.
http://praecere.com/public-relations-firm-pr-blog/five-myths-about-public-relations


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Masterful at the Masters

Tiger's PR performances are improving.
If he wins the Masters this week -- and let's face it, no golfer has filled the void in his absence -- the scandals will begin to fade away. The powers-that-be in the sport want it. The ratings this week will be HUGE.

http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=0BB72956343C4B74B27C55D22AECAFC2&AudID=3FF14703FD8C4AE98B9B4365B978201A

How Public Relations is like dating

A humorous, but insightful article on the Journalistics blog for April Fools Day.

Dating Advice for PR Pros
by Jeremy Porter
http://blog.journalistics.com/2010/dating-advice-for-pr-pro/