How Rolling Stone Won The News Cycle and Then Lost The Story

Interesting insights on this link.

Rolling Stone magazine had the scoop of the week: an interview with General Stanley McChrystal in Afghanistan who made critical remarks about the Commander-in-Chief. Yet the magazine played by old media rules and, instead of being out in front on this story, Rolling Stone played "Follow the Leader" on its own story.

http://tpmlivewire.talkingpointsmemo.com/2010/06/how-rolling-stone-won-the-news-cycle-and-lost-the-story.php

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Will World Cup 2010 give the MLS a PR boost?

Will World Cup 2010 give boost the popularity of soccer, and the MLS, in the United States?

http://www.foxnews.com/sports/2010/06/10/soccer-fans-hope-england-world-cup-match-boost-sports-popularity-america/?test=faces

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