Sunday, February 21, 2010
Sunday, February 14, 2010
What does it take to become Top Dog at Westminster? A marketing campaign
According to the NY Times today, it costs thousands of dollars to become a "Best in Show" champion at the Westminster Dog Show. And the spending isn't only on Pedigree dog food and hairspray. Try big bucks for ads in dog magazines that recount your prized pooch's victories -- sometimes with a shout-out to the judges!
Tuesday, February 9, 2010
Watch the country's worst PR person in action
Here's a p.r. manager who desperately needs media training! Watch this tête-à-tête between a utility company's media relations person and a FOX 4 reporter in Florida.
"Rules are rules," she says after the company sought a $200 reconnection fee from a man who owed $36. Why wasn't his billed paid on time? He's a Marine serving in Iraq. When the station conveyed the Marine's mother's anguish, the response was, "She is entitled to her opinion."
Later, about four minutes into the video, the feisty spokesperson says the station's stories -- which arose from customer complaints -- are driving up electric rates.
“I have other work that I should be doing … it (answering reporter's questions) does drive the costs up,” she said. View the clip: http://bit.ly/d45oYY
Need media training? Go Over The Moon.
www.overthemoonpr.com
"Rules are rules," she says after the company sought a $200 reconnection fee from a man who owed $36. Why wasn't his billed paid on time? He's a Marine serving in Iraq. When the station conveyed the Marine's mother's anguish, the response was, "She is entitled to her opinion."
Later, about four minutes into the video, the feisty spokesperson says the station's stories -- which arose from customer complaints -- are driving up electric rates.
“I have other work that I should be doing … it (answering reporter's questions) does drive the costs up,” she said. View the clip: http://bit.ly/d45oYY
Need media training? Go Over The Moon.
www.overthemoonpr.com
Monday, February 8, 2010
Super Bowl XLIV's "Did I just see that?" moment
Did I just see David Letterman sitting on a couch with Oprah Winfrey AND Jay Leno? Easily the biggest surprise among the much anticipated Super Bowl ads: http://bit.ly/daKBpi
USA Today tells us how it all came to be: http://bit.ly/b91ZU2
Other favorites:
Dr. Pepper - Mini KISS http://bit.ly/cFMC6Q
Snickers - Betty White http://bit.ly/ayqSqr
TruTV - Punxsutawney Polamalu http://bit.ly/9WfVXQ
USA Today tells us how it all came to be: http://bit.ly/b91ZU2
Other favorites:
Dr. Pepper - Mini KISS http://bit.ly/cFMC6Q
Snickers - Betty White http://bit.ly/ayqSqr
TruTV - Punxsutawney Polamalu http://bit.ly/9WfVXQ
Thursday, February 4, 2010
Wednesday, February 3, 2010
Restaurant Guests Sound Off
Restaurant Guests Sound Off: "Restaurants & Institutions' 2010 New American Diner Study asked consumers to name their top three components of good service at a restaurant; among the choices provided, "a friendly disposition" (56%), "stopping by regularly to check if I need anything else" (51%) and "clean/safe serving habits" (44%) came out on top. The survey also asked for diners' pet peeves."
Monday, February 1, 2010
Grammy Recap
It felt like Ladies Night at the 52nd Grammy Awards. Some thoughts:
Good choice in letting Lady Gaga open. Great for intrigue (Who wasn't wondering what strange outfit she would wear or how she would try to shock us?) An interesting touch with the piano duet with Elton John.
Beyonce is stunning and talented. She won the most Grammy Awards by a woman in one-night. So how did she lose the top prize:Album of the Year?
OK, so I get the pairing of diverse artists, but Placido Domingo had to be thinking "What is this guy doing on the stage with me?" when Mos Def couldn't even open an envelop. However, the Andrea Bocelli and Mary J. Blige duet on Bridge Over Troubled Water, worked well. Bettere yet, the song can be downloaded from iTunes to help with Haitian relief efforts. Bravo!
Michael Jackson Dedication: It was fitting to honor the music legend and touching that his kids attended, but seeing them also reminded me about his unusual personal life.
Taylor Swift brings youthful energy, a cute look, wholesomeness, and country charm. I understand winning the Country Awards, but Album of the Year? Her live performance was off-key - the worst possible timing. If on sheer singing talent, how does anyone beat Beyonce? If sales are the measure, Gaga and her four #1 hits would have ruled. And if the prize is a career capstone (Tony Bennett, Steely Dan, etc.), then Dave Matthews got robbed. The question is: In the Digital Music Age, who is buying Albums?
With all the attention on the ladies, let's not overlook Kings of Leon, who nabbed Record of the Year for Use Somebody. They admittedly were having a good time. Good for them.
Yet, despite not winning any awards, Pink stole the show with her near naked, Cirque du Soleil-esque performance dripping wet and upside down high above the audience. She sang, too, and pretty well. Nonetheless, the Grammys are all about celebrating the music industry and putting on a great show. We're talking about it today. Mission accomplished.
Good choice in letting Lady Gaga open. Great for intrigue (Who wasn't wondering what strange outfit she would wear or how she would try to shock us?) An interesting touch with the piano duet with Elton John.
Beyonce is stunning and talented. She won the most Grammy Awards by a woman in one-night. So how did she lose the top prize:Album of the Year?
OK, so I get the pairing of diverse artists, but Placido Domingo had to be thinking "What is this guy doing on the stage with me?" when Mos Def couldn't even open an envelop. However, the Andrea Bocelli and Mary J. Blige duet on Bridge Over Troubled Water, worked well. Bettere yet, the song can be downloaded from iTunes to help with Haitian relief efforts. Bravo!
Michael Jackson Dedication: It was fitting to honor the music legend and touching that his kids attended, but seeing them also reminded me about his unusual personal life.
Taylor Swift brings youthful energy, a cute look, wholesomeness, and country charm. I understand winning the Country Awards, but Album of the Year? Her live performance was off-key - the worst possible timing. If on sheer singing talent, how does anyone beat Beyonce? If sales are the measure, Gaga and her four #1 hits would have ruled. And if the prize is a career capstone (Tony Bennett, Steely Dan, etc.), then Dave Matthews got robbed. The question is: In the Digital Music Age, who is buying Albums?
With all the attention on the ladies, let's not overlook Kings of Leon, who nabbed Record of the Year for Use Somebody. They admittedly were having a good time. Good for them.
Yet, despite not winning any awards, Pink stole the show with her near naked, Cirque du Soleil-esque performance dripping wet and upside down high above the audience. She sang, too, and pretty well. Nonetheless, the Grammys are all about celebrating the music industry and putting on a great show. We're talking about it today. Mission accomplished.
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