Just Tasteless. Just Play Golf

Have you seen Tiger Woods' latest ad featuring his dead father's voice?
Did Ari Fleischer, Tiger's "crisis p.r. guru," approve this?

Adweek, the industry trade, calls it "embarrasing."
http://adweek.blogs.com/adfreak/2010/04/nike-unveils-embarrassing-new-woods-spot.html

TIME: Nike, Tiger Woods and the Saddest Ad of All Time
http://tunedin.blogs.time.com/2010/04/08/nike-tiger-woods-and-the-saddest-ad-of-all-time/#ixzz0kc39UVhp

Washington Post: Nike's Tiger Woods ad takes shame to another level
http://www.washingtonpost.com/wp-dyn/content/article/2010/04/08/AR2010040805309.html

Seattle Post Intelligencer: Tiger: Drop the swoosh and zip it
http://www.seattlepi.com/thiel/418167_thiel09.html

Need crisis p.r. help? Go Over The Moon (www.overthemoonpr.com)

5 Myths About Public Relations

Great piece about what Public Relations can/cannot do.
http://praecere.com/public-relations-firm-pr-blog/five-myths-about-public-relations


Need crisis p.r. help? Go Over The Moon (www.overthemoonpr.com)

Masterful at the Masters

Tiger's PR performances are improving.
If he wins the Masters this week -- and let's face it, no golfer has filled the void in his absence -- the scandals will begin to fade away. The powers-that-be in the sport want it. The ratings this week will be HUGE.

http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=0BB72956343C4B74B27C55D22AECAFC2&AudID=3FF14703FD8C4AE98B9B4365B978201A

How Public Relations is like dating

A humorous, but insightful article on the Journalistics blog for April Fools Day.

Dating Advice for PR Pros
by Jeremy Porter
http://blog.journalistics.com/2010/dating-advice-for-pr-pro/